Brand identity · 2026
Northwind Coffee
A regional roaster’s new look: warm, honest and a little bold.
The brief
A regional roaster wanted to stand beside national names without losing its character. The shelf, the shop and the website needed one clear voice.
The idea
Concentric rings echo a coffee cup seen from above, a cup poured, a day beginning. One shape, four colours, many uses.
- +62%online orders
- 2.1xrepeat purchases
- 9 wksbrief to launch
Fictional project and illustrative results.
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