Blog
Latest articles
Short, useful articles with news, guides and ideas from our team.
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How I choose a colour palette
Start with the feeling, then the product, then the shelf. A simple order that keeps palettes honest.
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Why I sketch before I open the laptop
Twenty bad drawings in twenty minutes beat one polished idea. What my sketchbook is for.
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Northwind Coffee: behind the rings
The story of one shape, four colours and a lot of coffee. How the identity came together.
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What I learned in my first year freelancing
Fewer clients, clearer contracts and a calendar with room to breathe.
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Designing packaging for a real shelf
Three seconds, three metres. A short guide to testing packaging where it will be sold.
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